Privacy Policy
Effective date: June 18, 2026
Last updated: June 18, 2026
1. Introduction and scope
This Privacy Policy explains how Bellows Plumbing, Heating & Air, Inc. (“Bellows,” “we,” “us”) collects, uses, discloses, and shares personal information through this website and related online services, including forms, online scheduling, messaging, and customer communications. It also describes the privacy rights of California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”).
Notice at collection. At or near the points where we collect personal information, such as our online forms, we provide a notice that links to this Policy.
2. Categories of personal information we collect
In the past 12 months we may have collected the following categories of personal information, as defined by the CCPA:
| CCPA category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, postal address, IP address, account or device identifiers |
| Customer records | Service requested, appointment details, billing information, communications and notes you submit |
| Commercial information | Records of services requested, purchased, or considered |
| Internet or network activity | Pages viewed, clicks, browser type, device information, interactions with our site and emails |
| Geolocation data | Approximate location derived from IP address |
| Audio information | Call recordings, where calls are recorded and disclosed as permitted by law |
| Inferences | Preferences drawn from your interactions with our site and communications |
3. Sources of personal information
We collect personal information from: you (when you submit forms, request service, schedule appointments, or contact us); your device and browser (through cookies and similar technologies); and our service providers and partners that help operate our business systems, including scheduling, CRM, analytics, advertising, and communications tools.
4. Sensitive personal information
We do not collect Sensitive Personal Information through this website for purposes that would entitle you to a right to limit its use, and we do not use or disclose Sensitive Personal Information for purposes other than those permitted under the CCPA.
5. How we use personal information
We use personal information to: provide and manage services (scheduling, dispatch, support, estimates, billing); communicate with you about requests, appointments, and services; improve our website and customer experience; market and advertise our services where permitted; detect and investigate security incidents, fraud, and abuse; and comply with legal obligations and enforce our agreements.
6. How we disclose, share, and sell personal information
Service providers and contractors. We disclose personal information to vendors that perform services for us, such as website hosting, online scheduling (ServiceTitan), payment processing, analytics, customer support, and communications platforms. They are permitted to process the information only to provide services to us.
Advertising and analytics partners. We work with advertising and analytics platforms, including Google, Meta (Facebook), Yelp, and Nextdoor, and we use on-site analytics and advertising technologies described in Section 7. Under the CCPA’s broad definitions, the use of these technologies and the disclosure of information to these partners for cross-context behavioral advertising may be considered “sharing” of personal information, even when no money changes hands. California residents have the right to opt out of this sharing, as described in Section 9, and we honor opt-out preference signals such as Global Privacy Control (see Section 10).
We do not sell your personal information. We do not sell personal information for monetary or other valuable consideration, and we do not knowingly sell or share the personal information of consumers we know to be under 16.
Legal and safety. We may disclose personal information to comply with law, regulation, subpoena, or court order, and to protect the rights, safety, and security of our customers, employees, and business.
Business transfers. We may disclose personal information in connection with a merger, acquisition, financing, or sale of assets.
7. Cookies, analytics, and advertising
Our website uses cookies, pixels, tags, and similar technologies to operate the site and maintain functionality, measure performance and understand usage, and deliver and measure advertising, including remarketing. The on-site technologies we currently use include Google Analytics, Google Ads, and Microsoft Clarity.
You can manage these technologies through our cookie preference center, through your browser settings, and through an opt-out preference signal (see Section 10).
8. Data retention
| Category | Retention |
|---|---|
| Customer and service records | Retained for the duration of the customer relationship and on an ongoing basis thereafter for warranty, dispute resolution, tax, and business recordkeeping purposes |
| All other categories (website analytics and advertising identifiers, website usage data, call recordings, and marketing contact data) | 6 months |
9. Your California privacy rights
Subject to verification and legal limits, California residents have the right to:
- Know and access the categories and specific pieces of personal information we have collected, the sources, the business or commercial purpose, and the categories of third parties with whom we disclose it.
- Delete personal information we collected from you.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information, including for cross-context behavioral advertising. As noted in Section 6, we do not sell personal information.
- Non-discrimination. We will not discriminate against you for exercising any of these rights.
10. Opt-out preference signals (Global Privacy Control)
We recognize and honor opt-out preference signals, including Global Privacy Control (GPC), as a valid request to opt out of the sharing of personal information for the browser or device from which the signal is sent. Because such a signal is not tied to your identity, it applies to the specific browser or device used.
11. How to submit a privacy request
You may submit a request through either of the following methods:
- Toll-free phone: 1-877-477-7151
- Email: [email protected]
We will ask for enough information to verify your identity before responding. You may use an authorized agent to submit a request on your behalf; we may require the agent to provide proof of authorization and may ask you to verify your identity directly. We will respond within the timeframes required by law.
12. Text messaging and phone number data
If you opt in to receive SMS or MMS messages from Bellows:
- We use your phone number to send customer care and marketing notifications, depending on what you opted into.
- Message frequency may vary. Message and data rates may apply.
- You can opt out by replying STOP. You can request help by replying HELP.
- We may share limited information with service providers that help us deliver messages and operate our systems, including ServiceTitan, solely to provide messaging services and related business operations.
- Phone number sharing restriction: We do not sell your phone number. We do not share phone number data, message content, or SMS opt-in information with third parties for their own marketing or promotional purposes.
- Revocation timing: Federal rules require honoring revocation requests made in any reasonable manner within a reasonable time, not to exceed ten business days from receipt.
13. Children’s privacy
This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
14. Changes to this Policy
We may update this Policy from time to time. If we make changes, we will post the updated Policy on this page and update the effective date above.
15. Contact us
Bellows Plumbing, Heating & Air, Inc.
2652 Research Park Drive, Soquel, CA 95073
Phone: 1-877-477-7151
Email: [email protected]